Privacy Policy


LAST UPDATED: 21.11.2018

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.alternosfera.com (the “Site”).


PERSONAL INFORMATION WE MAY COLLECT

When you visit the Site, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

Two types of information are collected in connection with the Site: Personal Information and Other Information. “Personal Information” is information that identifies you or makes you identifiable as an individual.  “Other Information” is any information that does not reveal your specific identity. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. Other Information is addressed separately below, under the heading “OTHER INFORMATION”.

We and our third-party service providers may collect the following Personal Information from you:

  • Name

  • Postal address (including billing and shipping addresses)

  • Telephone number

  • Email address

  • Credit and debit card number

  • Shopping Cart Content

Collection of Personal Information

We and our third-party service providers collect Personal Information through the Site in a variety of ways, including:

  • Through the Site

    • We may collect Personal Information through the Site, for example, when you register for newsletters or other communications through the Site, make a purchase or make a request.

  • Offline

    • We may collect Personal Information from you offline, e.g., if you provide information to us at a concert venue.

  • From Other Sources

    • We may receive your Personal Information from other sources, for example:

      • publicly available databases; or

      • marketing partners when they share information with us in the context of marketing and promotional campaigns related to our business.

    • If you use your social media or other third party account to enter our sweepstakes, contest, or promotions or via an initiation to sign into such account on our Site, you will share certain Personal Information from your third party account with us which may include, for example, your name, email address, photo, list of social media contacts, listening history, favorite tracks and any other information that you make or which is otherwise accessible to us when you connect through such third party account.

You are not required by statute or contract to provide any Personal Information to us. For example, when you participate in various opportunities provided through the Site, we collect Personal Information from you in order to enable you (or us) to complete your experience on the Site.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We and our third-party service providers use Personal Information for the following business purposes including:

  • Providing the functionality of the Site and fulfilling your requests.

    • To provide the Site' functionality to you, such as arranging access to your registered account, and providing you with related customer service.

    • To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request information about our Site.

    • To send to you administrative information, including information regarding the Site and changes to our terms, conditions and policies.

    • To complete and fulfill your purchase, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.

    • To allow you to send messages (for example, music clips or artist information) to a friend through the Site. By using such functionality, you are telling us that you are entitled to use and provide us with your friend's name and email address.

We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

  • Providing you with our newsletter and/or other marketing materials and facilitating social sharing

    • To send you marketing communications, that we believe may be of interest to you if you have indicated that you would like to receive them (including, without limitation, by our third-party service providers that send direct mail, email, and other types of advertising)

    • To send you SMS text messages using your telephone number, e.g., if you participated in a sweepstake with this number and you have indicated you would like to receive them. Please keep in mind that message and data rates may apply. You should check with your mobile service provider for applicable data rates. At any time, you may text back “HELP”; for further information regarding text messages. If additional rules are provided in connection with any specific SMS text message sign-ups, such rules shall also apply and shall control in the event that they conflict with this Privacy Policy.

    • To facilitate social sharing functionality that you choose to use.

We will engage in this activity with your consent.

  • Analysis of Personal Information for business reporting and providing personalized services.

    • To analyze or predict our users' preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Site.

    • To personalize your experience on the Site using your IP address, by presenting content, products, and offers tailored to you.

We will provide personalized services either with your consent or because we have a legitimate interest.

  • Allowing you to participate in sweepstakes, contests or other promotions.

    • To allow you to participate in sweepstakes, contests and similar promotions using your email address, and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these rules carefully; in the event of a conflict between such rules and this Privacy Policy, such rules will govern.

We use this information to manage our contractual relationship with you.

  • Aggregating and/or anonymizing Personal Information.

    • We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

We will engage in this activity because we have a legitimate interest.

  • Accomplishing our business purposes.

    • Data analysis, for example, to improve the efficiency of our Site;

    • Audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;

    • For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;

    • For developing new products and services;

    • For enhancing, improving, or modifying our current products and services;

    • For identifying usage trends, for example, understanding which parts of our Site are of most interest to users;

    • For determining the effectiveness of promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and

    • For operating and expanding our business activities, for example, understanding which parts of our Site are of most interest to our users so we can focus our energies on meeting our users' interests.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Squarespace to power our online store--you can read more about how Squarespace uses your Personal Information here:  https://www.squarespace.com/privacy/.  We also use Google Analytics to help us understand how our customers use the Site and you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

    FACEBOOK - https://www.facebook.com/settings/?tab=ads

    GOOGLE - https://www.google.com/settings/ads/anonymous

    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

We will retain your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

The criteria we use to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Site to you (for example, for as long as you have an account with us or keep using the Site);

  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or

  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

SENSITIVE INFORMATION

We ask that you not send us, and you not disclose to us, any sensitive Personal Information (e.g. information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background etc.) on or through the Site or otherwise.

OTHER INFORMATION WE MAY COLLECT
We and our third-party service providers may collect Other Information (defined above) such as:

  • Browser and device information

  • Mobile App usage data

  • Server log files

  • Information collected through cookies, pixel tags and other technologies. If you are located within the EEA please read our cookie policy www.alternosfera.com/cookies for further details on our use of cookies.

  • Geographic location information

  • Demographic information and other non-personally identifiable information provided by you

  • Information about how you use the Site

  • Aggregated information

How We May Collect Other Information 
We and our third-party service providers may collect Other Information in a variety of ways, including:

  • Through your browser or your device: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, device type (Windows or Macintosh), screen resolution, operating system version, Internet browser type and version and the type and version of a Property that you are using. We and our service providers may also collect a unique device identifier assigned by us or our service providers to the device from which you are accessing a Property and other transactional information for the device that we and our service providers may use to serve content and advertisements to the device.

  • Through your use of Mobile Apps: When you download and use a Mobile App, we and our service providers may track and collect Mobile App usage data, such as the date and time the Mobile App on your device accesses our servers and what information and files have been downloaded to the Mobile App based on your device number.

  • Through server log files: An Internet Protocol (IP) address is a number that is automatically assigned to your device from which you are accessing a Property by your Internet Service Provider (ISP), and is identified and logged automatically in our server log files whenever you visit the Property, along with the time of the visit and the activity on the Property. We and our service providers use IP addresses for purposes such as calculating Property usage levels, helping diagnose server problems, administering the Site and determining your approximate geographic location.

  • Using cookies: We and our service providers may use cookies, pixel tags, web beacons, Adobe Flash technology (including Flash Local Stored Objects (“ Flash LSOs”)) and other similar technologies to, among other things, better serve you with more tailored information for our products and services, and for those of third parties, facilitate your ongoing access to and use of the Site, and collect and store information about your use of the Site. For example, pixel tags and web beacons may be used in connection with a Property to, among other things, track the actions of such Property’s users, measure the success of marketing campaigns and compile statistics about such Property’s usage and response rates.

    • If you do not want information collected through the use of cookies, there is a simple procedure on most devices through which the Site are accessed that allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/. If you choose to decline cookies, then some or all of the features, functionality and promotions available through the Site that may not be available to you.

    • If your device stores Flash LSOs, and if you do not want Flash LSOs stored on your device through which you access the Site, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained using the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your device without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Site or our content. We expect our service providers and technology suppliers to honor any decision by you to restrict or limit Flash LSOs, but we cannot guarantee that they will do so.

    • The use of these technologies allows our vendors, and third parties and their vendors, to deliver advertisements about our products and services, and the products and services of others, when you use the Site or other applications or visit websites or web Site across the Internet on any of your devices. These parties may place so-called “pixel tags,” “web beacons,” “clear GIFs” or similar technologies on the device through which you access the Site, and other applications or websites across the Internet, and also place or recognize third-party cookies when you use the Site, or other applications, websites or web Site. They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile device and a laptop. These vendors and third parties may use information about your visits, on the different devices you use, to the Site, and other applications, websites or web Site (excluding your name, address, and telephone number), as well as information received from third parties, to provide advertisements for us and others about goods and services that may be of interest to you. If you would like more information about this practice, please visit the Network Advertising Initiative at www.networkadvertising.org or the Digital Advertising Alliance at www.aboutads.info. You may also visit those sites to opt out of these advertising practices in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy.

    • Our Site do not respond to browser-based do-not-track signals.

  • Geographic location information: If you use any location-enabled products or services, you may be sending us location information. When you use a location-enabled service, we may collect and process information about your precise geographical location, such as GPS signals sent by a mobile device. We and our third party service providers and partners may use your device’s physical location to provide you with personalized location-based services, content and advertisements. In some instances, you may be permitted to allow or deny such uses of your device’s location, but if you choose to deny such uses, we may not be able to provide you with the applicable personalized services and content.

  • From you: We may collect demographic information, such as your zip code or gender, as well as other information, such as your preferred means of communication, when you voluntarily provide this information to us. This information does not necessarily personally identify you or any other user of the Site, unless further information is added to it that would allow identification to take place. In such case, the information will be treated as Personal Information.

  • Information about how you interact on the Site: We may collect information about how you interact on the Site. For example, some Site may utilize analytic tools to help us better serve you through improved products, services, and revisions to the Site. This collected information may let us know which services and features you are using the most within a Property, as well as device type and hardware features, country and language of download, etc.

  • By aggregating information: We may aggregate Personal Information so that the end-product does not personally identify you or any other user of the Site, for example, by using Personal Information to calculate the percentage of our users who like a particular artist.

SECURITY

We will use reasonable physical, technical and administrative measures to protect Personal Information under our control. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately in accordance with the “Contacting Us” section below.


YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy at any time. Please take a look at the “LAST UPDATED” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we make the revised Privacy Policy available on or through a Property.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at band@alternosfera.com

Please note that email communications are not always secure, so please do not include credit card information or other sensitive information in your email messages to us.